We live in a society driven by data. Every time we browse the internet, fill out a survey, scan a loyalty card, order online, or use a streaming service data is collected about our habits. We are enticed to turn over our information for the sake of financial incentives or the promise that our lives will be easier and more seamless in the future. Precious time will be freed up because our decisions are already made. All we have to do is touch the button on the screen. It is that easy!
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